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All businesses need good branding. Creating an appealing brand image will make it part of the culture and show the specialty of a brand. People will share it with others, making this the most important step for a business’ success.
“A great book, a must read in more ways than one” My good friend suggested me to read this book and it turned out that the things I knew about branding and marketing were actually hurting my small business. Allen, the author, describes well in his book the importance of creating an appealing brand images and at the same time approaching the consumers the right way. Highly recommend this book for those who are about to launch their business to the real world. ~Amazon Reviewer